How to Develop a Successful Web Design Project

The first lesson of the HOW Design University course, Managing a Web Design Project from Start to Finish, is an excerpt. In this course, Dave Holston shows students how to use research and planning phases in the online design process and how to use project management tools to create efficiency. You will walk away with a website that is strategically focused to attract, engage and convert visitors.

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We think of the Web in terms of wireframes, content management systems and code. The success of a Web design isn’t determined by the code, social media integration or cool visuals A winning website needs a well-thought-out online strategy focused on reaching organizational goals, which can be anything from attracting visitors to buy products to getting the public to understand an issue to introducing a new brand website designer near me

If you know how to develop an online strategy, you can become one of the most influential members of the team. There are many people who can write code and have opinions about the design of the site, but not many who have the skills to create a website that helps an organization achieve its goals. This course will show you how to lead a successful project. We will focus on the key strategies, content and design elements that go into creating a strategic Web presence instead of focusing on coding.

photo from Shutterstock

Phases of the Web Process

The Web design process is similar to other processes. The phases of a creative brief, a public relations plan, a communication plan or a new product are very familiar if you know how to develop them. The following steps are part of the Web design process.

Project Definition

There is a need for organizations to communicate their positions on issues to stakeholders. A change of direction or a new offering can cause a communication need to be triggered. Identifying the reasons of the site is the first step in the process. The first step in defining the site is interviewing the organization’s stakeholders to identify the strategic goals of the site. The definition step is to identify three measurable key outcomes that are related to the strategic goals of the organization. The number of goals is a challenge. Most organizations have more goals than they know what to do with, and each department believes their own goals are the most important The final product will be more effective if the site is focused on the goals of the organization.

The information and assessments gathered from the stakeholder interviews should be collected in a brief. You can refer to the project brief outline contained in the assignment. There are elements in the brief.

  • The general overview of the project, organizational background, environment, people the organization serves and the unique value it provides to its audience are outlined in the project summary.
  • What are some measurable goals that the site should achieve? The Web team can focus on what will provide the most impact and move the organization forward.
  • Who will help the organization reach its goals? Customers, stakeholders, internal audience, suppliers, partners, shareholders and/or government institutions are some of the organizations that organizations speak to. Audience profiles include demographic information, psychographics, brand perception, audience needs and online goals.
  • What are the key messages that engage key audiences? What are the key brand messages that distinguish the organization?
  • Who provide similar offerings to your audience? Consideration should be given to visual branding, messaging, navigation and calls to action.

The scope of the project is important. Scope creeps are one of the most common Web project problems. You will be able to clearly set expectations for your clients if you create a well-defined project scope plan. A gantt chart is one of the most common ways of tracking a project. The tasks associated with each activity and start and end dates can be found in a gantt chart. The team can see a visual reference for the team in the chart. The delivery schedule is dependent on everyone hitting their marks and if someone misses a date by a day, the schedule shifts by a day.

Wireframes and Site Architecture

The site architecture includes the sitemap. You have considered all if you create the sitemap.

Key pages in the site show their relationship to each other and how the overall navigation should be structured. There is a detailed view of the content that will appear on each page. The guide for defining content hierarchy on the page is provided by the wireframes.

Visual Design

The next step is to create a visual style after the site has been defined. The goal of the organization is to connect the Web with all other forms of the organization’s communications. Designers will want to visually convey key brand perceptual ideas within the design, as the organization’s brand plays an important role.

Site Development

With designs approved, it is time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out theHTML andCSS of the site.

Site Testing

When the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can see it. There will inevitably be issues that need to be addressed before the site goes live. There is nothing more damaging to a brand than a site that doesn’t function properly or that has broken design elements. To see if and where breaks occur, the site will need to be reviewed in multiple browsers and devices.


You have tested the site, had it reviewed and approved, and you are ready to launch. When the site is launched, you should be prepared to address feedback from users who are adapting to the new site. Immediate changes to the site will include fixing broken links and editing copy. Change is inevitable on the Web, it is a fluid medium.

Site Maintenance

Constant care and maintenance of websites is necessary. Updating content, making changes to the back end and fixing broken links are just some of the things that need to be done. The thread that runs through the process is the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment. What strategy is it, how it is formulated, and how it is translated to the Web?

Dave teaches a course on managing a web design project.

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